This case study discusses how Microsoft partnered with Information Mapping (IM) consultants to overhaul their complex and cumbersome licensing program agreements. These agreements were difficult for Microsoft's channel partners to understand, resulting in complaints and strained business relationships.
IM applied their methodology to redesign the agreements in a logical, user-friendly manner. This included developing an information architecture, drafting representative agreements, simplifying language, and establishing tagging conventions.
The redesigned agreements received extremely positive feedback. They resolved previous misunderstandings, made agreement updates more efficient for Microsoft teams, and strengthened Microsoft's relationships with partners. The successful project has led Microsoft to consider extending the partnership to address similar agreements globally.
Overall, it demonstrates the power of effective information management and user-centric design in improving business operations and customer relationships.
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