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employees are overwhelmed by e-mail
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e-mails are hard to read and understand
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critical information is missing from
e-mails
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employees are unclear on how to repond
to e-mails requiring action
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too much time is wasted reading and
responding to e-mails
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important e-mails get discarded because
subject lines are misleading or unclear, and
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sales are lost because of poorly
executed e-mails.