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2005 will be remembered as a year of natural disasters, including
floods, wildfires, and Hurricane Katrina. In the wake of these events
first responders, aid organizations, and volunteers worked to help
the many Americans whose lives had been disrupted. Meanwhile, at
Idearc
Media, the Customer Care organization was coping with
floods of another kind—the floods of calls from customers
in disaster areas whose businesses had been damaged or destroyed.
Bev Jacoby, a manager within the Customer Care Methods and Procedures
organization at Idearc, needed to quickly produce new guidelines
for helping the Customer Care team communicate with distressed callers.
Read
the article to find out how she met this challenge.
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