Content for the Global Market
With Web content making accessibility easier over cultures, and international markets, designing content to meet the needs of a global audience is an enormous challenge.
Translation can be time-consuming and expensive; it can slow down the time it takes to get products to new markets, and can turn simple revisions and updates into a logistical nightmare. Many organizations are finding that they are wasting resources by translating the same or similar content over and over again.
Solutions
Information Mapping’s method for creating structured content in small modular units that allows for easy translation, maintenance, and reuse, makes these issues a lot more palatable. Not only is translation easier, but as documents are updated, instead of having to translate everything again, only the section of content that was changed needs to be translated.
This can be a huge cost savings for organizations.
|
