Making Web Content Work e-Workshop
Writing for the Web presents challenges even for those who have good conventional writing skills. How you organize and structure information becomes critically important. Maintaining consistency is a major concern. You need strategies for keeping readers oriented and ensuring that information is easy to find. When Web content is not presented effectively, customers can be lost and the cost to the organization can be high.
This 2½-hour, instructor-led e-workshop is designed to help writers and designers learn the fundamentals of organizing and presenting content effectively on the Web. By analyzing the audience and applying research-based principles, participants can make Web content user-focused and easy to find.
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This e-workshop is led by Cathy Nairne, Information Mapping's Manager of Learning Programs. Cathy is a much-sought after speaker at conferences and seminars across the country, teaching people how to improve workplace performance through effective communications by applying the research-based Information Mapping method. |
More Information
For more information on this e-workshop and on our other learning programs
See our complete workshop list.
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